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What's the Best Approach for Product Releases: Understanding the Difference between MVP, MMP, and MLP
In the fast-moving world of product development, choosing the right release strategy can make or break your product. You might have heard...
Nov 22, 20244 min read


Acknowledging Biases: A Call for Ethical and Inclusive AI Development and Applications
Story Time One of the most formative experiences in my life happened in 2011 during a lecture when I was attending York University for...
Nov 14, 20245 min read


How to Apply the 10 Nielsen Norman Usability Heuristics to Design Landing Pages that Convert
When it comes to digital marketing, landing pages play a crucial role in testing messaging, capturing leads and driving conversions. In...
Nov 13, 20246 min read


User Experience (UX), Customer Experience(CX) & Service Design(SD): What's the Difference?
Photo by @didsss on Unsplash In our digital world, the battle for customer attention rages on. But the true secret weapon lies not in...
Nov 11, 20244 min read


Branding 101: From Basics to Launch
Like a sandcastle being built, worn and rebuilt over time – your brand is an ever-evolving aspect of your business. It's more than just a...
Nov 8, 20243 min read


7 Ways to Maximize your Customer Surveys
Running a successful business requires constantly gathering feedback and insights from your customers. One of the most effective ways to...
Nov 8, 20245 min read
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